Tincture Label & Re-Branding
Client: Boulder Mushroom
Job Requirements: Take the current amature design and elevate it to a professional look and feel. Additionally, link two other products to the product line and create a company brand and ethos that facilitates return client sales and brand loyalty.
Brand Interview and Research
My process starts with a technique I learned in a wonderul scientific communications class in college. The WHY, HOW, WHAT technique. It’s been found that people follow and trust a message that has a clear and upfront reasoning to it. I use it myself. An example is my intro statement on my Design Portfolio.
WHY?: Why do you believe in your brand? Why do you do what you do? Why do you sell bioremediation mushrooms?
How?: How are you doing this? What are you doing with it? What’s the purpose of mechanism
What?: What are you? What is your brand? what are you doing with it? whats the purpose? what else does your brand do?
Boulder Mushroom Interview Results:
Brand Mission: Boulder mushroom cares about health and habitat. When buying a tincture or spice rub from Boulder Mushroom, you contribute to your own health and support bioremediation efforts in your local habitat. Boulder Mushrooms farm is a local small business with.
Brand User’s: Concerned about their health, looking for a medicinal and earth conscious solution. The branding should be sleek, straightforward and non-distracting. We thought of healing colors like earth tones, blues and grays. We also thought of accent colors with respect to the purpose of the tincture: red for cognition, green for health and immunity, and orange for relaxation and anxiety
Brand and Logo Redesign
After sketching out a few lo-fi designs for the brand, we settled on the flatirons as a unifying location to communicate the importance of local bioremediation as part of the brand identity. So I painted this:
Agile Design: Small incremental changes that explore the purpose of each design decision.
In the following weeks, Zach and I met to discuss my design decisions.
We make edits by referencing our requirements and brand identity figma file. I used A/B testing to nail down design changes that make a difference to how the label is interpreted.
Iteration: from lo-fi to pixel perfect
Version 1:
Simple placement of elements and playing with design choices like color and shape/
Things I liked: I like the space and the overall aesthetic of the mountains and the text. Obviusly this version is simple
Dont like: Color choice, the shape of the front label: very top heavy, and the illustration isn’t understandable
Version 2:
Likes: Splitting the colors up to draw attention to the tag line “Nurturing Habitat and Health” as well as the Lions Mane label.
dislikes: lost the subtitle. The shapes all feel very rudimentary and blocky, preventing the eye to flow through the design. The colors choices.
Version 3:
Likes: spacing makes more sense, a united color palate, and exploring the shapes of the front label again. Breaking into new fonts as well
Dislikes: disjointed flow with the flatirons on the bottom. feels very unbalanced.
Version 4:
My design decisions have led us to a clear and concise message, imagery, and color palette. We felt comfortable enough with them to expand this design to all three tincture alternatives
The Final Design:
Results:
Simple illustrations and colors that echo health, nature, and bioremediation as their imagery.
LOGO:
I chose to unite the local ethos by imagery of the most famous natural landmark of the region: the flatirons. Boulder mushroom is a local company who invests resources into local air and water remediation by growing their mushrooms. The owner of BM wanted to communicate their local efforts through the brand imagery.
Label product Identifiers: Mushroom imagery, color, label name